Your copy is losing
conversions right now
Paste any URL. Get an AI copywriting audit that scores your headlines, rewrites your CTAs, profiles your voice and tone, and delivers a ready-to-use swipe file — in under 4 minutes.
See a real audit result
This is an actual copy audit generated for https://smspm.com/en/tools/mcp-server — showing the 5-dimension score, executive summary, and what the full report contains.
SMSPM
https://smspm.com/en/tools/mcp-server · Copy Audit
5 dimensions, scored 0–10 each
Every dimension is backed by specific evidence from your pages — exact quotes, not assumptions. The composite score is the sum of all five multiplied by two, giving 0–100.
Exact rewrites, not vague advice
Every finding comes with the specific new copy to use. Here are examples of the kind of before/after improvements the audit produces.
10 sections, all with specific copy
Every section in the full report quotes your actual headlines, CTAs, and body copy — then provides the exact replacement text to use.
Executive Summary
Overall copy quality verdict, top 3 strengths, top 3 gaps with revenue cost, and the single highest-leverage rewrite.
Copy Score
5-dimension scorecard: Clarity, Persuasion, Specificity, Emotion, Action — each scored 0–10 with evidence from your pages.
Voice & Tone Profile
Formality, emotion, complexity, and authority rated 1–5. Recommended voice adjustment and consistency issues across pages.
Value Proposition
4U framework analysis (Useful, Urgent, Unique, Ultra-specific) plus a complete recommended VP block with new headline, subheadline, and bullets.
Headline Analysis
H1 5-second test, scoring per page, and 10 alternative headlines using PAS, AIDA, Before-After-Bridge, 4U, and Benefit-Specific frameworks.
Section-by-Section
Hero, social proof, features, about, and CTA sections — exact current copy quoted, issues identified, new copy written.
CTA Optimisation
Full CTA inventory table, quality scores, rewrites for every CTA, and placement analysis with recommended positions.
Before / After Examples
7 side-by-side rewrites: H1, subheadline, primary CTA, body paragraph, meta description, H2, and social proof statement.
Swipe File
10 headline alternatives, 5 subheadlines, 5 CTA button texts, 3 meta descriptions, 3 social proof frames, 3 hero subheadlines — all ready to use.
Implementation Priority
Week 1 / Week 2 / Week 3 / Week 4 copy sprint, revenue impact table for top 5 fixes, and the single most important change.
From URL to swipe file in 3 steps
No Chrome extension, no integrations, no account required for the preview. Paste a URL and get a report.
Paste any URL
Homepage, pricing page, product page, or landing page. Any page with copy worth improving. Each URL gets its own permanent audit page.
AI reads your copy
We extract every headline, CTA, body paragraph, and meta description. Three AI analyses run in parallel — scoring, narrative suggestions, and actionable rewrites.
Get rewrites & a swipe file
Your report includes exact before/after copy pairs and a swipe file of 30+ ready-to-use elements — headlines, subheadlines, CTAs, meta descriptions, social proof frames.
For anyone whose words drive revenue
Whether you're writing your own copy or reviewing a client's site, the audit gives you specific changes to make and the words to use.
Founders & Product Teams
Find out why your homepage isn't converting. Get exact headline rewrites, a CTA inventory with replacements, and a 4-week implementation sprint you can start today.
Copywriters & Content Teams
Use the voice and tone profile to brief your team. Use the swipe file as a starting point. Use the value proposition canvas to pressure-test positioning before a launch.
Agencies & Consultants
Audit a prospect's copy before a pitch. The before/after section and revenue impact table make the value of copy improvements concrete and easy to present to clients.