Most landing pages convert
at 2%. Yours can do better.
Paste any landing page URL. Get a 7-point CRO analysis with specific fixes, A/B test hypotheses in ready-to-run format, and a complete page rewrite — grounded in real data scraped from your live page.
See a real audit result
Be the first to run a landing audit and your result will appear here as a live example for others.
No example yet — run the first landing audit and it will appear here.
The 7-point CRO framework
Each section is scored 0–10 and weighted into a composite conversion score. Weights reflect real-world conversion impact — the hero and value proposition together account for 45% of the score because they determine whether visitors even see the rest of the page.
Hero Section
Headline benefit clarity, CTA above the fold, supporting visual, trust signal visibility.
Value Proposition
4U framework: Useful, Urgent, Unique, Ultra-specific. Are claims concrete and differentiated?
Social Proof
Type, specificity, and placement of testimonials, logos, metrics, and review badges.
Features & Benefits
Feature-to-benefit translation, scannability, visual hierarchy, ideal feature count (3–7).
Objection Handling
FAQ coverage, risk reversals, guarantees, pricing transparency, security signals.
CTA Strength
Button text value vs action, visual dominance, frequency, microcopy, first-person framing.
Footer / Secondary
Final CTA, contact info, trust badges, legal links, no exit-leak navigation.
7 ready-to-run test hypotheses
Every full audit includes 7 A/B test hypotheses written in the standard format: "If we change X, then Y will improve because Z." Here's what they look like.
The full audit generates 7 tests tailored to your specific page — not generic examples.
What's a good conversion rate for your page type?
The audit identifies your page type automatically and scores you against industry benchmarks. Here's what good looks like across common page types.
| Page Type | Primary Goal | Good CR | Great CR |
|---|---|---|---|
| SaaS Signup | Free trial / freemium | 3–7% | 10%+ |
| Lead Capture | Email / form submission | 5–10% | 15%+ |
| E-commerce Product | Add to cart / purchase | 2–4% | 5%+ |
| Webinar Registration | Register for event | 20–30% | 40%+ |
| App Download | Install app | 10–15% | 20%+ |
| Waitlist | Join waitlist | 15–25% | 35%+ |
| Consultation Booking | Schedule a call | 5–10% | 15%+ |
12 sections, all grounded in your page data
Every finding quotes actual elements from your page — not generic advice. The report includes specific copy to replace, specific tests to run, and a wireframe comparison of your current vs recommended layout.
Executive Summary
Overall CRO health, top 3 conversion strengths, top 3 blockers with CR cost, and the single highest-leverage change with estimated lift.
CRO Score
7-section weighted scorecard with composite grade, page type identification, current CR estimate, and realistic improvement target.
Hero Section
Exact H1/subheadline/CTA quotes, 8-point checklist, 5 headline alternatives (PAS, AIDA, BAB, 4U, Benefit-Specific), and CTA rewrites.
Value Proposition
4U framework analysis with gap table, and a complete recommended VP block: new headline, subheadline, 3 benefit bullets, primary CTA.
Social Proof
Full inventory by type, specificity rating, placement analysis, example testimonial copy, and positioning recommendations.
Features & Benefits
Feature-to-benefit translation audit for every feature section, scannability checklist, and rewritten benefit-driven section headers.
Objection Handling
7 common objections checked, risk reversals found, FAQ assessment, and 3 specific risk-reversal copy blocks to add.
CTA Analysis
Full CTA inventory table, quality matrix, rewrites for every CTA, and microcopy recommendations to add below the primary button.
Form & Mobile Audit
Form field count impact (each extra field = ~7% CR drop), mobile checklist, page speed assessment, and heat map guidance.
A/B Test Recommendations
7 tests in hypothesis format ("If we change X, then Y will improve because Z"), plus a prioritisation matrix by expected lift ÷ effort.
Copy Rewrite
Complete before/after hero section, 5 critical copy element rewrites, and a text-based wireframe showing current vs recommended layout.
Prioritised Fixes
This week / this month / this quarter action tables, revenue impact summary for top 5 fixes, and the single most important change.
From URL to CRO roadmap in 3 steps
No heatmap data needed, no Analytics access required. The audit works from your live page alone.
Paste your landing page URL
Any publicly accessible page — existing landing pages, new launches, or pages you want to improve before spending on ads. Each URL gets its own permanent audit page.
AI runs a deep single-page analysis
Unlike the other audits, the landing audit goes deep on one page — extracting every headline, CTA, form field, trust signal, and objection handler. Three AI models analyse in parallel.
Get a complete CRO roadmap
Your report includes specific copy rewrites, 7 A/B test hypotheses, a this-week / this-month / this-quarter action plan, and a revenue impact table for the top 5 fixes.
For anyone paying for traffic
If you're spending money on ads, content, or SEO to drive traffic to a landing page, a conversion rate improvement compounds directly into revenue. Doubling your CR halves your cost per acquisition.
Performance Marketers
Audit every landing page before launching a campaign. The CRO score gives you a pre-flight check. The A/B test roadmap gives you your first month of optimisation work.
Founders & Growth Teams
Find out why your product page isn't converting demo requests. Get the exact hero rewrite, the specific objection to address, and the A/B test most likely to move your numbers.
Agencies & CRO Consultants
Deliver a structured CRO report to clients in minutes instead of days. The revenue impact table and A/B test hypotheses are client-ready without editing.